Jeffrey K. Liker


Jeffrey K. Liker is Professor of Industrial and Operations Engineering at the University of Michigan, and principal of Optiprise, Inc. He is author of The Toyota Way: 14 Management Principles From the World’s Greatest Manufacturer, McGraw-Hill, 2004, and Toyota Under Fire: Lessons for Turning Crisis Into Opportunity, McGraw-Hill, 2011.

The Toyota recall: Missing the Forest for the Trees

by , et al.Issue: November / December 2011

A sticky accelerator pedal last year tarnished the once-vaunted reputation of the Toyota Motor Corporation. These authors,……