Joseph Sexsmith

Biography:

Joseph Sexsmith is an independent strategy advisor to marketers in the media, technology and consumer sectors. He can be reached at joseph.sexsmith@gmail.com.

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Marketing

Making Big Data real: At last, marketers get audience data that matter

by Issue: January / February 2013

Many of the business models used in digital marketing channels are going the way of their counterparts who have become……

Marketing

Social Networking: The Corporate Value Proposition

by , et al.Issue: May / June 2011

Marketers habitually find it hard to quantify the value of what they do, and their use of social networks is the latest……

Strategy

SOCIAL NETWORKING: THE VIEW FROM THE C-SUITE

by , et al.Issue: July / August 2009

Many CEOs acknowledge that social networking is here to stay. However, many still regard it as a fad. These CEOs will…