Kunal Basu

Biography:

Kunal Basu is an Associate Professor in the Faculty of Management, McGill University, and a Fellow in Strategic Marketing, University of Oxford, Templeton College, where he is also the Director of the Oxford Advanced Management Program.

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Strategy

MERGING BRANDS: DESIGNING THE POST M&A PORTFOLIO

by Issue: November / December 2002

Successful business mergers demand successful brand mergers. If they are to succeed, managers need to be aware that…

Leadership

THE NEED FOR REFORMS IN CHINESE MARKETING EDUCATION

by , et al.Issue: May / June 2007

These authors, who conducted an inquiry in to the state of marketing education in China, found that seventy five percent……