Leif Brandes


Leif Brandes is an Assistant Professor of Marketing and Behavioural Science at Warwick Business School, University of Warwick, UK. Dr. Brandes specializes in firms’ management of social interactions among different stakeholder groups by analyzing online customer interactions and employee interactions inside firms. In his research, it is his primary goal to derive testable predictions about economic behaviour in general, and managerial decision-making in organizations in particular, and to bring these predictions to the data. To this end, he applies econometric analyses of field data and conducts experiments. He holds a PhD from the University of Zurich, and was a postdoctoral fellow for six months at the Yale School of Management. Dr. Brandes also holds a Master’s in Mathematical Finance from the University of Konstanz, Germany. He can be reached at Leif.Brandes@wbs.ac.uk.

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Why Connected Managers Often Drop the Ball

by Issue: January / February 2016

Who you know is often said to make or break business plans. But NBA hiring practices show networking can actually be a dangerous thing.