Owen Shapiro


Owen Shapiro is President of Shapiro+Raj, a Chicago-based market research firm, and author of Brand Shift: The Future of Brands and Marketing. As a market researcher, strategist and speaker, he has more than 30 years of experience in developing customer insights and market strategy. He holds an MBA from the University of Chicago and has had a career-long interest in helping launch innovative start-up companies, several of which have become well-known brands, including Staples, PetSmart, Sports Authority, Ulta and Five Below. He can be reached at owen.shapiro@comcast.net.

Image of a golden robot with glowing eyes

Profiting from the Rise of the Machines

by Issue: March / April 2015

Hollywood got it wrong — there is no reason to fear the future unless you’re a brand manager stuck in the past.