Shigetaka Yamakawa

Biography:

Shigetaka Yamakawa is a senior researcher in the Media Planning Department, Marketing Services, Dentsu Inc. Kanai, Osaka, Japan.

PRICING ORGANIZATIONAL KNOWLEDGE: AN IMPERATIVE

by , et al.Issue: September / October 2003

Putting a price tag on knowledge was once as unthinkable or implausible as the idea of managing knowledge. Today, however,……