Vladimir Lukin

Biography:

Vladimir Lukin is a Kearney consultant affiliated with the firm’s Proposition and Customer Experience Labs, which brings big customer ideas to life to deliver rapid and sustainable growth for clients. Contact:  Vladimir.Lukin@kearney.com.

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Marketing

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Unearthing Hidden Customer Value

by , et al.Issue: November / December 2020

When it comes to getting the most out of existing customer pools, value-based segmentation can be a valuable key.