Anne Olderog


Anne Olderog is a Senior Partner at Vivaldi, a brand and business transformation firm, with over 25 years of experience advising some of the world’s most visible brands and organizations. At Vivaldi for over a decade, Anne focuses on helping clients—including leading players in education, media, healthcare, and technology—identify and capture disruptive opportunities that often include transforming their business and industries. Contact:

To Metaverse or Not to Metaverse isn’t the Question

by Issue: March/April 2022

Despite the hype, metaverse marketing isn’t a fad that brand strategists can ignore. Here are 6 mistakes to avoid when entering the emerging virtual world marketplace.