When it comes to getting the most out of existing customer pools, value-based segmentation can be a valuable key.
Tatiana Goncharova
Tatiana Goncharova
Tatiana Goncharova is a Kearney consultant affiliated with the firm’s Proposition and Customer Experience Labs, which brings big customer ideas to life to deliver rapid and sustainable growth for clients. Contact: Tatiana.Goncharova@kearney.com.
