Even before the COVID-19 pandemic, rethinking B2B sales was required to survive disruptive forces and meet evolving customer expectations.
Category: Marketing
With the lives and routines of young consumers disrupted by the global health crisis, brands have unique opportunities to build long-lasting relationships.
When moving to survive a crisis like COVID-19, business leaders need to be prepared to live with the decisions they make long after the virus retreats.
The best branding moves during the COVID-19 outbreak demonstrate how positive actions can speak louder than words.
With potential customers fighting a pandemic, people in sales need to understand coffee today isn’t for closers.
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