Despite the hype, metaverse marketing isn’t a fad that brand strategists can ignore. Here are 6 mistakes to avoid when entering the emerging virtual world marketplace.
Category: IBJ Insights
Ukrainian president Volodymyr Zelenskyy is a skilled actor, but that’s not what makes him an invaluable leadership role model for his people and the rest of our troubled world.
Anyone who leads an organization has issues that can potentially hamper success, so it’s time to eradicate the stigma surrounding mental health.
Why proactively testing your perceived limitations is key to evolving as an individual and leader
If Canada wants to lower GHG emissions by building an electric-vehicle ecosystem, it needs to seriously address skilled-labour issues
Successfully leading change is always a challenge, but it is a lot easier if you first break the deadly cycle of mutual dismissal
Employment law generally supports back-to-the-workplace policies, but implementing them still requires managing resistance and mitigating risks
Why driving digital innovation is more about focusing on employee self-perceptions than their understanding of technology
It’s time for corporate boards to expand their role because achieving sustainability involves shifting strategies and business models to capitalize on opportunities.
The popularity of mandatory vaccination policies may be on the rise, but implementation poses significant legal risks that need to be mitigated.
