Mark Zuckerberg’s brave new world sounds cool—but regulators need to recognize it is being designed by the Facebook culture responsible for creating major social issues
Category: Marketing
If Canada wants to lower GHG emissions by building an electric-vehicle ecosystem, it needs to seriously address skilled-labour issues
With the rising popularity of anti-social “oppositional marketing,” big-data platforms are on a collision course with privacy regulators.
When it comes to getting the most out of existing customer pools, value-based segmentation can be a valuable key.
Even before the COVID-19 pandemic, rethinking B2B sales was required to survive disruptive forces and meet evolving customer expectations.
With the lives and routines of young consumers disrupted by the global health crisis, brands have unique opportunities to build long-lasting relationships.
When moving to survive a crisis like COVID-19, business leaders need to be prepared to live with the decisions they make long after the virus retreats.
The best branding moves during the COVID-19 outbreak demonstrate how positive actions can speak louder than words.
With potential customers fighting a pandemic, people in sales need to understand coffee today isn’t for closers.
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