Innovative marketers are shifting gears on how B2B sales are closed by following customer cues to drive faster revenue generation
Category: Marketing
When it comes to competing in the attention economy, personalization isn’t just another tactic—it’s your most scalable growth strategy
Why consumer-facing brands need to proactively deploy generative artificial intelligence as a catalyst for consumer loyalty and trust
Why brand managers need to be aware that any media opportunity can quickly turn into a media crisis
Why thought leaders and subject matter experts should think again if they see themselves as natural public speakers who don’t need coaching
Despite the hype, metaverse marketing isn’t a fad that brand strategists can ignore. Here are 6 mistakes to avoid when entering the emerging virtual world marketplace.
Mark Zuckerberg’s brave new world sounds cool—but regulators need to recognize it is being designed by the Facebook culture responsible for creating major social issues
If Canada wants to lower GHG emissions by building an electric-vehicle ecosystem, it needs to seriously address skilled-labour issues
With the rising popularity of anti-social “oppositional marketing,” big-data platforms are on a collision course with privacy regulators.
When it comes to getting the most out of existing customer pools, value-based segmentation can be a valuable key.
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