CO-CREATING YOUR BRAND WITH YOUNG WORLD CONSUMER-ENTREPRENEURS

by Mike Dover, Rob Salkowitz et al.Issue: January / February 2011

The powerful combination of youth, technology and rising consumerism across the globe is creating opportunities –…

A Marketing Plan for Turbulent Times

by Tim CalkinsIssue: March / April 2009

Not all that long ago, the acronym KISS was so popular that many executives displayed it on their desks, either embedded……