Social Networking: The Corporate Value Proposition

by Joseph Sexsmith, Robert Angel et al.Issue: May / June 2011

Marketers habitually find it hard to quantify the value of what they do, and their use of social networks is the latest……

Management innovations for the future of innovation

by Henry ChesbroughIssue: May / June 2011

The emergence of Open Innovation means, among other things, that innovation management will become more collaborative…