THE TOP TEN PRODUCT MISTAKES – AND HOW TO AVOID THEM

by Martin Cagan, Martin Cagan et al.Issue: January / February 2006

Conventional wisdom, and the conventional way of doing things, may be right for certain situations, but developing and……

INNOVATE OR ELSE: THE NEW IMPERATIVE

by Craig M. Vogel, Peter Boatwright et al.Issue: January / February 2006

These authors, who are academics and consultants, believe that innovation requires radical change and a new vision,…