May / June 2003
VERTICAL SOLUTIONS MARKETING: ENSURING A SUCCESSFUL TRANSITION
Vertical Solutions Marketing is an appealing option for growth, especially in an era in which organization have already……THE RELATIONSHIP RELAUNCH: HOW TO FIX A BROKEN ALLIANCE
An alliance can be broken or underperforming, yet too many companies fail to see that their partnerships are just drifting……CONSTELLATION STRATEGY: MANAGING ALLIANCE GROUPS
Becoming part of an alliance constellation, like the airline industry's Star Alliance, can help a company compete and…EQUITY ALLIANCES TAKE CENTRE STAGE
The imperative to build or buy has diminished considerably in the past few years, as chastened managers lick their wounds……
